Nature's Way as Industry Leader

Over the last three and a half decades, Nature's
Way has pioneered more than just herbal and
nutritional science. The company is a recognized
leader among all of the nutritional and dietary
supplement companies in America. 

Our list of "firsts" is extensive, and many of them pioneered
the way retailers, consumers, industry,
competitors, and even government viewed herbal
and nutritional supplements. Here are a few of
the things of which we are the most proud:


First nutritional products manufacturer with a
state-of-the-art, pharmaceutically licensed facility
First major certified organic producer
First to bring significant European phytomedicines
(plant based medicines) to market


First to spend more than a million dollars on
legislative efforts to protect health freedoms
First industry recognized GMP (good
manufacturing processes) facility


First to fund major third party organizations to
responsibly disseminate health information and
ensure quality
More than Just a Business
Nature's Way has a rich tradition of giving back.
The company's business success has translated to
success outside of the day-to-day operation. Over
the years, it has been done in various ways and
in varying amounts, but the fundamental belief
has not changed. 

The company is fortunate to
operate in essentially a "green" industry, and
causes from environmental protection to local
community programs have been an important
part of Nature's Way's mission. The projects over
the years have included:

Founding donor of groups to protect the world's
rain forests, with most of the successful work in
Samoa and Southeast Asia.
Vitamins for the poor in developing nations.
Donations to fund raisers for breast cancer and
other chronic diseases.


Support for self reliance programs for the
homeless in select western U.S. cities.
Sponsorship effort to provide complete holiday
support for local Latino children.
Support for local youth and adult athletic leagues,
including the Nature's Way women's soccer team.


"Trust the Leaf"
The company logo for Nature's Way is a green
leaf. It symbolizes health, life, and nature. The
accompanying slogan invites the world to "Trust
the Leaf." It's more than just words on paper.


It's the creed that the company operates by
everyday. "Trust the Leaf" is taken seriously by
everyone in the Nature's Way organization. The
company strives to manufacture the very best
possible nutritional products for human consumption. 

It starts with the initial trust of our
retailers and affiliated business partners. This
trust has been earned by decades of working
hard to responsibly advance the supplement industry. 

It ends with the trust of satisfied
consumers whose expectations have been
exceeded. The company knows that millions of
people rely on Nature's Way products for the
maintenance of good health. 

It's a legacy and a pledge that is sacred. That's what it means to
"Trust the Leaf."


Nature's Way Today
Today Nature's Way is located at 825 Challenger
Drive, Green Bay, Wisconsin 54311 U.S.A. The
company is now one of the largest and most
technologically advanced of all supplement
manufacturers in the United States. 

This unusual marriage of nature and science lives in harmony
within the Nature's Way organization. The
company offers over 700 premium nutritional and
natural products. 

The product line includes single herbs, herbal extracts and formulations, full line
vitamins and minerals, high potency branded
vitamins, homeopathic products, and various
specialty products for a wide range of health
concerns.